Career Center | Workshop „How to Build an Artist Brand That Feels True“ mit Nina Innerhofer | Koordination Angela Pari

The Inner Work of Being Seen

English | In-person workshop

You’ve spent years developing your artistry. But when it comes to presenting yourself
to the world — writing your bio, showing up online, explaining what makes you you —
it can feel surprisingly hard to find the words.
This interactive workshop explores branding beyond metrics and social media
performance. Drawing on insights from branding, communication, behavioural
science, and neuroscience, we’ll dive into practical tools for developing an artist
brand that feels both genuine and sustainable — one that reflects who you are, where
you’re headed, and how you want to be seen.
You’ll explore how to identify the core of your personal brand, choose the right channels for where you are in your career, and build a presence that feels manageable, not overwhelming.

Topics
Defining your artistic identity and values
Understanding how others perceive your work
Building recognition through clarity and consistency
Navigating visibility, self-promotion, and authenticity
Exploring non-linear career paths and diverse definitions of success
Aligning professional goals with personal strengths, energy, and lifestyle
Leave knowing how algorithms work, what works and what doesn’t — and most importantly, who you are.

Nina Lucas Innerhofer is a classically trained pianist and
branding strategist whose work sits at the intersection
of creativity, communication, and perception. With
experience spanning global brands (RealNetworks, Red
Bull), startups (Music Traveler), agency strategy (LOOP),
and digital technology, she helps artists, professionals,
and organisations communicate who they are with clarity, authenticity, and purpose.

weitere Informationen

Themen: Vortrag, Workshop