Communication and Marketing

The Communications and Marketing Department is responsible for the ABU's uniform public image and for maintaining and developing its corporate design. We are the central point of contact for the university's internal and external communications, design templates, printed materials, and advertising materials, promote ABU events, and organize student fair appearances and tours for prospective students. We also manage the website, newsletters, and communication on social media channels, and develop communication concepts for various projects and target groups.

Goals

Corporate brand management
Consistent external image of ABU
Visibility of the university's various activities in teaching and research, both internally and externally
Promotion of ABU events
Promotion of ABU study programmes

Responsibilities

Compliance with and further development of corporate identity and corporate design
Internal and external communication
Concept and design of printed materials, invitations, and advertising materials
Graphic design
Media planning
Event marketing and monthly programme
Public relations
Website and online marketing
Social media
Signage and labelling
Sponsorship and fundraising